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About Us

Technology Marketing Associates was founded by Stephen Gerrard, a senior marketing executive whose career has concentrated in the enterprise software and services markets.  

A strategic marketing thinker, Steve originated the Dark Horse Marketing Method, and has successfully implemented it at expansion stage technology companies, enabling them to succeed against much larger competitors.

He is a member of Edison Venture Fund's Director Network, and has managed marketing at big industry-leading companies as well as small start-ups. 

Steve is an experienced content developer, sales trainer, product marketer, and web marketing specialist.  He has been the senior marketing executive at:
  • Applied Data Research (ADR)
  • Princeton Softech
  • Connextive
  • VirtualEdge Corporation
  • Voxware
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