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White Paper: The Marketing Acceleration Framework
This white paper presents a blueprint for successful technology marketing. You don't have to be the biggest vendor in your market space, nor do you need the biggest marketing budget. But you do need to approach marketing in a certain way. Find out what the common mistakes are, and how you can avoid them. 
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White Paper: Marketing Messages that Work
Sure, your software and services are fantastic, but can you get your message across? Too often marketing messages don't resonate in the way you want. Compounding the challenge is the ever-shrinking attention span of the decision makers you need to reach. Too often prospects say "your solution is the same as the others we've looked at." This white paper gives you three principles for top-flight marketing messages.
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White Paper: The Curse of Hand-to-Hand Combat in Technology Sales
Some salespeople thrive on hand-to-hand-combat. They are masters of the "deep dive" and go out of their way to find a fight. But if hand-to-hand-combat has become a way of life, something is seriously wrong, and revenue growth will not ramp up. Eliminating hand-to-hand combat is the first step toward real sales scalability. This white paper explains why.
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White Paper: Dark Horse Marketing
Expansion-stage software and services companies are today's dark horses. Up against larger, well-funded competitors, their challenge is to find a way to stand out amidst all the marketplace clutter - and do it with limited marketing resources. Dark Horse Marketing is a step-by-step framework for technology marketing success. You don't have to spend like a large company to get accelerated results, but you do have to run your own race.
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